{"id":9845,"date":"2025-09-05T22:17:28","date_gmt":"2025-09-05T20:17:28","guid":{"rendered":"https:\/\/vieassociative.be\/actualites\/lue-a-altere-des-milliards-de-factures-contre-google-group\/"},"modified":"2025-09-05T22:17:28","modified_gmt":"2025-09-05T20:17:28","slug":"lue-a-altere-des-milliards-de-factures-contre-google-group","status":"publish","type":"post","link":"https:\/\/vieassociative.be\/actualites\/lue-a-altere-des-milliards-de-factures-contre-google-group\/","title":{"rendered":"L&rsquo;UE a alt\u00e9r\u00e9 des milliards de factures contre Google Group"},"content":{"rendered":"<p><strong>Google aide ses clients \u00e0 trouver des espaces publicitaires &#8211; et les offre \u00e9galement eux-m\u00eames. Selon la Commission de l&rsquo;UE, le groupe am\u00e9ricain offre ill\u00e9galement des avantages. Maintenant, Google doit payer.<\/strong><\/p>\n<p><span id=\"more-423870\"><\/span>La Commission de l&rsquo;UE impose une sanction de 2,95 milliards d&rsquo;euros en raison de violations des r\u00e8gles concurrentielles dans le secteur de la publicit\u00e9. Le groupe am\u00e9ricain a pr\u00e9f\u00e9r\u00e9 ses propres services de publicit\u00e9 en ligne \u00e0 l&rsquo;inconv\u00e9nient des prestataires concurrents, a d\u00e9clar\u00e9 la Bruxelles.<\/p>\n<p>Google a d\u00e9crit la d\u00e9cision comme erron\u00e9e et veut faire appel. Bruxelles risque ainsi de nouveaux probl\u00e8mes avec le pr\u00e9sident am\u00e9ricain Donald Trump, alors qu&rsquo;il est toujours d\u00e9pos\u00e9 aupr\u00e8s des \u00c9tats-Unis aupr\u00e8s des \u00c9tats-Unis.<\/p>\n<p>Selon la Commission, Google occupe une position dominante avec ses produits. Le groupe a abus\u00e9 de cela depuis 2014 pour donner un avantage \u00e0 ses propres produits. En cons\u00e9quence, Google a viol\u00e9 l&rsquo;article 102 du trait\u00e9 sur la m\u00e9thode de travail de l&rsquo;Union europ\u00e9enne.<\/p>\n<div id=\"attachment_423874\" class=\"wp-caption alignleft\" style=\"max-width: 300px\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-423874 size-medium\" src=\"https:\/\/vieassociative.be\/actualites\/wp-content\/uploads\/2025\/09\/LUE-a-altere-des-milliards-de-factures-contre-Google-Group.jpg\" alt=\"\" width=\"300\" height=\"200\"><\/div>\n<p><strong>&#8211; L&rsquo;UE critique le conflit d&rsquo;int\u00e9r\u00eats dans le mod\u00e8le commercial de Google:<\/strong> Selon la Bruxelles Authority, le mod\u00e8le commercial de Google cr\u00e9e un conflit d&rsquo;int\u00e9r\u00eats. D&rsquo;une part, la soci\u00e9t\u00e9 technologique change de publicit\u00e9 sur leurs propres sites Web et applications, mais transmet \u00e9galement entre les annonceurs et ceux qui fournissent le lieu en ligne. La soci\u00e9t\u00e9 a son propre march\u00e9 ADX pour la m\u00e9diation des sites publicitaires. L&rsquo;entreprise propose \u00e9galement des programmes qui peuvent automatiquement trouver des annonceurs.<\/p>\n<p>Plus pr\u00e9cis\u00e9ment, l&rsquo;accusation est: Google a pr\u00e9f\u00e9r\u00e9 les annonceurs et les fournisseurs de lieux de publicit\u00e9 pour proposer leur propre march\u00e9 ADX. Cela a entra\u00een\u00e9 des co\u00fbts plus \u00e9lev\u00e9s, qui ont \u00e9galement \u00e9t\u00e9 transmis aux consommateurs. La Commission de l&rsquo;UE demande maintenant \u00e0 Google de ne pas pr\u00e9f\u00e9rer elle-m\u00eame &#8211; et va encore plus loin: pour le moment, il semble que la s\u00e9paration d&rsquo;une partie de l&rsquo;activit\u00e9 publicitaire est le seul moyen d&rsquo;\u00e9liminer le conflit d&rsquo;int\u00e9r\u00eats.<\/p>\n<p>Aux \u00c9tats-Unis, le gouvernement am\u00e9ricain vient d&rsquo;\u00e9chouer devant le tribunal avec une tentative de forcer Google \u00e0 se s\u00e9parer du navigateur Web Chrome et du syst\u00e8me mobile Android.<\/p>\n<p><strong>&#8211; Google a 60 jours et compteurs:<\/strong> La publicit\u00e9 est la source centrale de revenus de Google et de la soci\u00e9t\u00e9 m\u00e8re Alphabet. La soci\u00e9t\u00e9 a 60 jours pour informer la commission sur la fa\u00e7on dont le mod\u00e8le d&rsquo;entreprise doit \u00eatre adapt\u00e9 conform\u00e9ment aux exigences.<\/p>\n<div id=\"attachment_423875\" class=\"wp-caption alignleft\" style=\"max-width: 300px\"><img decoding=\"async\" class=\"wp-image-423875 size-medium\" src=\"https:\/\/vieassociative.be\/actualites\/wp-content\/uploads\/2025\/09\/1757103448_518_LUE-a-altere-des-milliards-de-factures-contre-Google-Group.jpg\" alt=\"\" width=\"300\" height=\"200\"><\/div>\n<p>Google a r\u00e9pliqu\u00e9 que l&rsquo;amende \u00e9tait injustifi\u00e9e et que les modifications demand\u00e9es \u00ab\u00a0nuisent \u00e0 des milliers d&rsquo;entreprises europ\u00e9ennes\u00a0\u00bb car elles rendent leur entreprise difficile. \u00ab\u00a0La fourniture de services pour les clients et les vendeurs publicitaires n&rsquo;est en aucun cas contraire \u00e0 la comp\u00e9tition, et il existe plus d&rsquo;alternatives \u00e0 nos services que jamais\u00a0\u00bb, a-t-il d\u00e9clar\u00e9.<\/p>\n<p><strong>-La r\u00e9agit le gouvernement am\u00e9ricain?<\/strong> On ne sait pas si la peine de la Commission implique \u00e9galement des cons\u00e9quences politiques. Le pr\u00e9sident am\u00e9ricain Donald Trump a r\u00e9cemment menac\u00e9 de tarifs suppl\u00e9mentaires pour les pays que les entreprises technologiques am\u00e9ricaines attaquent \u00e0 son avis. Il \u00e9tait pr\u00e9occup\u00e9 par les r\u00e9glementations num\u00e9riques qu&rsquo;il voit de mani\u00e8re critique.<\/p>\n<p>Trump n&rsquo;a pas explicitement mentionn\u00e9 l&rsquo;UE ou les pays de l&rsquo;UE individuels. Cependant, le gouvernement am\u00e9ricain a appel\u00e9 \u00e0 des modifications aux lois num\u00e9riques de l&rsquo;UE strictes, qui, par exemple, sont d&#8217;emp\u00eacher la propagation de fausses informations via des plateformes telles que X et \u00e9galement des entreprises telles qu&rsquo;Amazon, Apple, Meta (Facebook), Alphabet (Google) et Microsoft.<\/p>\n<p><strong>-EU Commission a d\u00e9j\u00e0 puni \u00e0 plusieurs reprises Google:<\/strong> Le vice-pr\u00e9sident de la Commission de l&rsquo;UE, Teresa Ribera, a annonc\u00e9 que l&rsquo;UE appliquerait ses r\u00e8gles de mani\u00e8re coh\u00e9rente et sans crainte ou pr\u00e9f\u00e9rence. Les lois et les valeurs fondamentales de l&rsquo;UE ne sont pas \u00e0 d\u00e9battre.<\/p>\n<p>La Commission de l&rsquo;UE a d\u00e9j\u00e0 occup\u00e9 Google et Alphabet avec plusieurs sanctions comp\u00e9titives d&rsquo;environ huit milliards d&rsquo;euros depuis 2018. Le groupe les a rapidement dig\u00e9r\u00e9s. Jusqu&rsquo;\u00e0 pr\u00e9sent, la p\u00e9nalit\u00e9 la plus \u00e9lev\u00e9e \u00e9tait disponible \u00e0 quatre milliards d&rsquo;euros en raison de l&rsquo;entreprise avec Google Operation System Android. (DPA)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google aide ses clients \u00e0 trouver des espaces publicitaires &#8211; et les offre \u00e9galement eux-m\u00eames. Selon la Commission de l&rsquo;UE, le groupe am\u00e9ricain offre ill\u00e9galement<\/p>\n","protected":false},"author":1,"featured_media":9846,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[298],"tags":[8428,796,29,6061,968,5344,3578,4419],"class_list":["post-9845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgique","tag-altere","tag-contre","tag-des","tag-factures","tag-google","tag-group","tag-lue","tag-milliards","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;UE a alt\u00e9r\u00e9 des milliards de factures contre Google Group | Vie Associative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vieassociative.be\/actualites\/lue-a-altere-des-milliards-de-factures-contre-google-group\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;UE a alt\u00e9r\u00e9 des milliards de factures contre Google Group | Vie Associative\" \/>\n<meta property=\"og:description\" content=\"Google aide ses clients \u00e0 trouver des espaces publicitaires &#8211; et les offre \u00e9galement eux-m\u00eames. 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Passionn\u00e9 par le monde associatif depuis plus de 10 ans, j'ai \u00e0 c\u0153ur de partager des histoires inspirantes et de mettre en lumi\u00e8re les initiatives locales. 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