{"id":5846,"date":"2025-03-13T09:17:33","date_gmt":"2025-03-13T08:17:33","guid":{"rendered":"https:\/\/vieassociative.be\/actualites\/le-ministre-cheeky-a-justifie-la-presence-de-la-dg-sur-linternational-tourism-exchange-a-berlin-itb\/"},"modified":"2025-03-13T09:17:33","modified_gmt":"2025-03-13T08:17:33","slug":"le-ministre-cheeky-a-justifie-la-presence-de-la-dg-sur-linternational-tourism-exchange-a-berlin-itb","status":"publish","type":"post","link":"https:\/\/vieassociative.be\/actualites\/le-ministre-cheeky-a-justifie-la-presence-de-la-dg-sur-linternational-tourism-exchange-a-berlin-itb\/","title":{"rendered":"Le ministre Cheeky a justifi\u00e9 la pr\u00e9sence de la DG sur l’International Tourism Exchange \u00e0 Berlin (ITB)"},"content":{"rendered":"

L’\u00e9change international du tourisme \u00e0 Berlin est consid\u00e9r\u00e9 comme le premier salon mondial dans l’industrie du voyage. Apr\u00e8s une pause li\u00e9e au pandeme, l’est de la Belgique \u00e9tait repr\u00e9sent\u00e9e \u00e0 la foire pour la premi\u00e8re fois cette ann\u00e9e. Le ministre du tourisme Gregor, le chef (PFF), \u00e9tait \u00e9galement pr\u00e9sent \u00e0 l’ITB.<\/strong><\/p>\n

<\/span>Dans le cadre du soi-disant contr\u00f4le du gouvernement, le d\u00e9put\u00e9 du SP Bj\u00f6rn Klinkenberg a demand\u00e9 au ministre Cheeky, quels avantages concr\u00e8tes et mesurables de la comparution commerciale pour l’Est de la Belgique avaient apport\u00e9 et comment les ressources financi\u00e8res et du personnel utilis\u00e9es en relation avec le b\u00e9n\u00e9fice attendu du tourisme oriental belge devraient \u00eatre justifi\u00e9es.<\/p>\n

Dans sa r\u00e9ponse, le ministre Cheeky a soulign\u00e9 que la pr\u00e9sence de l’Est de la Belgique sur l’International Tourism Exchange (ITB) \u00e0 Berlin \u00e9tait \u00ab\u00a0d’une grande importance pour le d\u00e9veloppement strat\u00e9gique du tourisme dans notre r\u00e9gion\u00a0\u00bb.<\/p>\n

\"\"<\/p>\n

03.03.2025, Berlin: les drapeaux soufflent \u00e0 l’occasion de l’International Tourism Exchange (ITB) \u00e0 Berlin. Photo: Joerg Carstensen \/ DPA<\/p>\n<\/div>\n

La foire propose une plate-forme centrale pour maintenir les contacts existants avec des partenaires internes et des r\u00e9gions adjacentes et pour initier une nouvelle coop\u00e9ration. En outre, le vaste programme sp\u00e9cialis\u00e9 de l’ITB permet un \u00e9change cibl\u00e9 pour les tendances actuelles de l’industrie et fournit des impulsions pr\u00e9cieuses pour le d\u00e9veloppement du tourisme en Belgique de l’Est.<\/p>\n

Selon effront\u00e9, la valeur ajout\u00e9e en b\u00e9ton de notre participation peut \u00eatre mesur\u00e9e en particulier \u00e0 partir de deux aspects:<\/p>\n

\u2022 Tout d’abord, les employ\u00e9s de la Tourismus Agency de l’Est de la Belgique (TAO) et du minist\u00e8re ont particip\u00e9 \u00e0 des conf\u00e9rences sp\u00e9cialis\u00e9es sur des sujets centraux futurs, notamment des solutions touristiques bas\u00e9es sur l’IA, le flux intelligent des visiteurs (contr\u00f4le des invit\u00e9s) et les concepts touristiques durables. Ces r\u00e9sultats coulent dans le d\u00e9veloppement strat\u00e9gique du secteur en Belgique oriental.<\/p>\n

\u2022 Deuxi\u00e8mement, de nombreuses discussions techniques avec des partenaires potentiels pourraient avoir lieu. Bien que les collaborations qui en r\u00e9sultent soient d\u00e9velopp\u00e9es, des points de d\u00e9part sp\u00e9cifiques sont d\u00e9j\u00e0 apparus, qui seront poursuivis dans les prochains mois.<\/p>\n

Cheeky en outre: \u00abDans le cadre de l’ITB, le TAO a men\u00e9 des discussions avec Komoot, la plus grande plate-forme en plein air num\u00e9rique d’Europe avec 45 millions d’utilisateurs, ainsi qu’avec des repr\u00e9sentants de Solutions vertes et Spotar dans le contexte de projets de financement en cours. En outre, le r\u00e9seautage r\u00e9gional avec la Deutsche Eifel a \u00e9t\u00e9 renouvel\u00e9 dans le cadre du marketing Ewiv Eifel-Atten. D’autres discussions sur les \u00e9changes ont eu lieu avec des partenaires de la Wallonie, de la Flandre, de Berlin, de la Saxe, du Luxembourg, de la Rh\u00e9nanie-Palatinate et des Pays-Bas.<\/p>\n<\/p>\n

\"\"<\/p>\n

DG Tourism Fair Gregor Cheeky (PFF). Photo: Patrick von Staufenberg<\/p>\n<\/div>\n

\u00ab\u00a0La comparution du salon de la Belgique de l’Est a \u00e9t\u00e9 extr\u00eamement efficace\u00a0\u00bb, a d\u00e9clar\u00e9 le ministre. \u00abLe Tao n’\u00e9tait pas repr\u00e9sent\u00e9 avec son propre stand, mais s’est pr\u00e9sent\u00e9 dans le cadre du stand conjoint de Visitwallonia, qui est rest\u00e9 tr\u00e8s g\u00e9rable \u00e0 2 715 euros (plus de la TVA). Dans le m\u00eame temps, la participation a offert une occasion pr\u00e9cieuse de positionner l’Est de la Belgique en tant que destination durable et attrayante et d’\u00e9tablir des contacts strat\u00e9giquement pertinents. \u00bb<\/p>\n

Cette ann\u00e9e, l’ITB \u00e9tait sous la devise \u00ab\u00a0le pouvoir de la transition de la transition ici\u00a0\u00bb, qui met l’accent sur les changements et les d\u00e9fis continus du tourisme, a soulign\u00e9 le ministre. \u00abLa foire offre une plate-forme id\u00e9ale pour g\u00e9rer les d\u00e9veloppements mondiaux et
\npour identifier les tendances pertinentes pour notre destination. De plus, le personnel
\n\u00c9change avec les acteurs de l’industrie essentiels \u00e0 des partenariats stables sur le personnel
\nPour maintenir le Sel – un aspect qui est particuli\u00e8rement
\nLe niveau de gestion de certaines organisations partenaires importantes est soulign\u00e9e. \u00ab\u00a0<\/p>\n

Conclusion du ministre effront\u00e9: \u00ab\u00a0Dans l’ensemble, la participation de l’ITB apporte donc une contribution importante au d\u00e9veloppement durable du tourisme en Belgique de l’Est et au positionnement international de notre r\u00e9gion.\u00a0\u00bb (Cre)<\/p>\n","protected":false},"excerpt":{"rendered":"

L’\u00e9change international du tourisme \u00e0 Berlin est consid\u00e9r\u00e9 comme le premier salon mondial dans l’industrie du voyage. Apr\u00e8s une pause li\u00e9e au pandeme, l’est de<\/p>\n","protected":false},"author":1,"featured_media":5847,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[298],"tags":[5834,5831,2142,5835,5832,985,1245,4582,33,5833],"class_list":["post-5846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgique","tag-berlin","tag-cheeky","tag-exchange","tag-itb","tag-justifie","tag-linternational","tag-ministre","tag-presence","tag-sur","tag-tourism","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"\nLe ministre Cheeky a justifi\u00e9 la pr\u00e9sence de la DG sur l'International Tourism Exchange \u00e0 Berlin (ITB) | Vie Associative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vieassociative.be\/actualites\/le-ministre-cheeky-a-justifie-la-presence-de-la-dg-sur-linternational-tourism-exchange-a-berlin-itb\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le ministre Cheeky a justifi\u00e9 la pr\u00e9sence de la DG sur l'International Tourism Exchange \u00e0 Berlin (ITB) | Vie Associative\" \/>\n<meta property=\"og:description\" content=\"L’\u00e9change international du tourisme \u00e0 Berlin est consid\u00e9r\u00e9 comme le premier salon mondial dans l’industrie du voyage. 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