{"id":2169,"date":"2024-11-08T08:18:38","date_gmt":"2024-11-08T07:18:38","guid":{"rendered":"https:\/\/vieassociative.be\/actualites\/max-est-le-dernier-service-de-streaming-a-cibler-le-partage-de-mots-de-passe\/"},"modified":"2024-11-08T08:18:38","modified_gmt":"2024-11-08T07:18:38","slug":"max-est-le-dernier-service-de-streaming-a-cibler-le-partage-de-mots-de-passe","status":"publish","type":"post","link":"https:\/\/vieassociative.be\/actualites\/max-est-le-dernier-service-de-streaming-a-cibler-le-partage-de-mots-de-passe\/","title":{"rendered":"Max est le dernier service de streaming \u00e0 cibler le partage de mots de passe"},"content":{"rendered":"<div class=\"mt-4 leading-6 md:mb-8\">On dirait que mes beaux-parents devront trouver un autre moyen de regarder \u00ab\u00a0True Detective\u00a0\u00bb.<\/div>\n<p><\/p>\n<p>\u00c0 la suite de mesures de r\u00e9pression similaires de la part de Netflix et Disney+, Max (anciennement HBO Max) a annonc\u00e9 son intention de vous emp\u00eacher de partager librement des mots de passe entre foyers. Lors d&rsquo;une conf\u00e9rence t\u00e9l\u00e9phonique sur les r\u00e9sultats jeudi, le directeur financier de la soci\u00e9t\u00e9, Gunnar Wiedenfels, a d\u00e9clar\u00e9 que cette d\u00e9cision commencerait par des \u00ab messages tr\u00e8s doux \u00bb au cours des prochains mois avant de devenir plus s\u00e9rieuse \u00e0 l&rsquo;horizon 2025 et 2026.<\/p>\n<p>Cela donne au moins aux partageurs de mots de passe un peu de temps pour se pr\u00e9parer, m\u00eame si cette nouvelle n&rsquo;est pas une surprise totale. Pointant sp\u00e9cifiquement Netflix, JB Perrette, responsable du streaming de Warner Bros. Discovery, a averti en mars que la soci\u00e9t\u00e9 envisageait d&rsquo;\u00e9liminer le partage de mots de passe comme \u00ab une autre opportunit\u00e9 de croissance \u00bb.<\/p>\n<p>Wiedenfels a qualifi\u00e9 le projet visant \u00e0 r\u00e9duire le partage de mots de passe de \u00ab forme d\u2019augmentation des prix \u00bb, affirmant que l\u2019entreprise commencerait par \u00ab demander aux membres qui ne se sont pas inscrits, ou aux membres de plusieurs m\u00e9nages, de payer un peu plus \u00bb.<\/p>\n<p>Bien qu&rsquo;on ne sache pas exactement comment Max mettra en \u0153uvre le changement, les commentaires de Wiedenfels impliquent que, comme sur Netflix et Disney+, le partage de mot de passe sera toujours autoris\u00e9, juste en suppl\u00e9ment de votre forfait. Vraisemblablement, la soci\u00e9t\u00e9 annoncera plus de d\u00e9tails \u00e0 mesure que ses efforts visant \u00e0 \u00e9liminer le partage de mots de passe non r\u00e9mun\u00e9r\u00e9 s&rsquo;intensifient.<\/p>\n<p>La d\u00e9cision intervient au cours de ce que le PDG David Zaslav a qualifi\u00e9 de \u00ab perturbation g\u00e9n\u00e9rationnelle \u00bb sur le march\u00e9 (le magnat des m\u00e9dias a sp\u00e9cifiquement appel\u00e9 <em>Joker\u00a0:\u00a0Folie \u00e0 Deux<\/em>(les \u00ab r\u00e9sultats d\u00e9cevants \u00bb de au box-office comme exemple des difficult\u00e9s auxquelles l&rsquo;entreprise est confront\u00e9e). Il est possible que l&rsquo;arr\u00eat du partage gratuit de mots de passe permette \u00e0 l&rsquo;entreprise d&rsquo;\u00e9viter d&rsquo;augmenter plus directement les prix des abonnements comme elle l&rsquo;a fait en juin, bien que Wiedenfels n&rsquo;ait pas exclu \u00e9galement la possibilit\u00e9 de hausses de prix plus directes.<\/p>\n<p>Soulignant le \u00ab caract\u00e8re haut de gamme \u00bb de Max, le dirigeant a d\u00e9clar\u00e9 qu&rsquo;il y avait encore \u00ab une assez grande marge de man\u0153uvre pour augmenter un prix pour lequel nous avons \u00e9t\u00e9 judicieux \u00bb. \u00c0 l&rsquo;heure actuelle, le forfait financ\u00e9 par la publicit\u00e9 de Max co\u00fbte 9,99 $\/mois et ses forfaits sans publicit\u00e9 commencent \u00e0 16,99 $\/mois. \u00c0 titre de comparaison, le forfait financ\u00e9 par la publicit\u00e9 de Netflix vous co\u00fbtera 6,99 $\/mois, tandis que les forfaits sans publicit\u00e9 commencent \u00e0 15,49 $\/mois.<\/p>\n<p>Malgr\u00e9 le pessimisme, la publication des r\u00e9sultats du troisi\u00e8me trimestre de la soci\u00e9t\u00e9 a r\u00e9v\u00e9l\u00e9 que Max avait ajout\u00e9 7,3 millions d&rsquo;abonn\u00e9s ce trimestre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On dirait que mes beaux-parents devront trouver un autre moyen de regarder \u00ab\u00a0True Detective\u00a0\u00bb. \u00c0 la suite de mesures de r\u00e9pression similaires de la part<\/p>\n","protected":false},"author":1,"featured_media":2170,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[1811,2682,76,16,2498,1276,1073,2911,1428],"class_list":["post-2169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-divertissement","tag-cibler","tag-dernier","tag-est","tag-max","tag-mots","tag-partage","tag-passe","tag-service","tag-streaming","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Max est le dernier service de streaming \u00e0 cibler le partage de mots de passe | Vie Associative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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