{"id":15273,"date":"2026-09-09T17:17:46","date_gmt":"2026-09-09T15:17:46","guid":{"rendered":"https:\/\/vieassociative.be\/actualites\/la-cjue-renforce-ikea-contre-le-vlaams-belang-dextreme-droite\/"},"modified":"2026-09-09T17:17:46","modified_gmt":"2026-09-09T15:17:46","slug":"la-cjue-renforce-ikea-contre-le-vlaams-belang-dextreme-droite","status":"publish","type":"post","link":"https:\/\/vieassociative.be\/actualites\/la-cjue-renforce-ikea-contre-le-vlaams-belang-dextreme-droite\/","title":{"rendered":"La CJUE renforce IKEA contre le Vlaams Belang d’extr\u00eame droite"},"content":{"rendered":"

Que repr\u00e9sente IKEA ? Un parti d’extr\u00eame droite belge utilise cette abr\u00e9viation pour d\u00e9signer un programme critique \u00e0 l’\u00e9gard de l’immigration et fait \u00e9galement allusion au magasin de meubles dans ses graphiques. Le litige est port\u00e9 devant les tribunaux.<\/strong><\/p>\n

<\/span>IKEA comme nom et propositions politiques \u00ab pr\u00eates \u00e0 assembler \u00bb : c’est ainsi que le Vlaams Belang, d’extr\u00eame droite, a pr\u00e9sent\u00e9 son projet de r\u00e9forme de l’immigration. La cha\u00eene su\u00e9doise de magasins de meubles du m\u00eame nom a intent\u00e9 une action en justice contre elle. La Cour de justice de l\u2019Union europ\u00e9enne (CJCE) leur a d\u00e9sormais donn\u00e9 raison.<\/p>\n

Les juges luxembourgeois voient une possible atteinte aux marques et aux int\u00e9r\u00eats du magasin de meubles IKEA – et aucun int\u00e9r\u00eat pr\u00e9dominant de l’organisation politique. Cela \u00e9tait en contradiction avec le droit \u00e0 la libert\u00e9 d\u2019expression.<\/p>\n

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Le parti d\u2019extr\u00eame droite Vlaams Belang a utilis\u00e9 IKEA comme abr\u00e9viation pour son programme anti-immigration \u00ab Immigratie Kan Echt Anders \u00bb (L\u2019immigration fonctionne en r\u00e9alit\u00e9 diff\u00e9remment). Le parti flamand a utilis\u00e9 des \u00e9l\u00e9ments stylistiques du fabricant de meubles lors d’une pr\u00e9sentation en novembre 2022. Selon la CJCE, le programme contenait 15 propositions politiques qualifi\u00e9es de \u00ab pr\u00eates \u00e0 \u00eatre assembl\u00e9es \u00bb. Les images montraient les marques IKEA ainsi que des chiffres similaires \u00e0 ceux des instructions de montage des produits IKEA.<\/p>\n

IKEA n’a pas voulu accepter cette utilisation de ses marques et s’est d\u00e9fendue devant un tribunal belge. L’organisation Vrijheidsfonds, qui a men\u00e9 la campagne du parti flamand, a d\u00e9clar\u00e9 que l’accord de coalition su\u00e9dois de l’\u00e9poque pourrait servir d’inspiration pour r\u00e9former la politique d’asile et de migration en Belgique.<\/p>\n

Le parti a donc pr\u00e9sent\u00e9 un \u00ab paquet su\u00e9dois \u00bb avec des mesures migratoires et \u2013 selon l’organisation \u2013 a fait des r\u00e9f\u00e9rences divertissantes et parodiques \u00e0 la marque IKEA. L’organisation a fait valoir devant le tribunal que le plan \u00e9tait pr\u00e9sent\u00e9 comme un kit IKEA afin que le gouvernement belge puisse s’attaquer imm\u00e9diatement au probl\u00e8me. Les marques IKEA ont \u00e9t\u00e9 utilis\u00e9es pour souligner et diffuser leur propre message.<\/p>\n

\"\"<\/div>\n

IKEA a salu\u00e9 la d\u00e9cision de la Cour et \u00ab\u00a0en particulier sa conclusion selon laquelle un parti politique ne peut pas simplement invoquer la libert\u00e9 d’expression pour exploiter injustement ou porter atteinte \u00e0 la r\u00e9putation ou au caract\u00e8re distinctif des marques IKEA\u00a0\u00bb. L\u2019entreprise respecte profond\u00e9ment la libert\u00e9 d\u2019expression, mais ne peut accepter une telle utilisation.<\/p>\n

Le tribunal belge s’\u00e9tait tourn\u00e9 vers la CJCE pour clarifier la mani\u00e8re dont le droit europ\u00e9en devait \u00eatre interpr\u00e9t\u00e9 sur cette question. Les juges ont maintenant d\u00e9clar\u00e9 : Le propri\u00e9taire d’une marque notoire peut s’opposer \u00e0 son utilisation par un parti politique si ce parti politique n’a pas prouv\u00e9 que sa libert\u00e9 d’expression l’emporte sur les droits et les int\u00e9r\u00eats du propri\u00e9taire de la marque.<\/p>\n

Dans ce cas pr\u00e9cis, l\u2019utilisation des marques IKEA est susceptible de \u00ab porter atteinte de mani\u00e8re significative \u00e0 l\u2019appr\u00e9ciation de ces marques et aux int\u00e9r\u00eats de leur propri\u00e9taire \u00bb. Les juges ont not\u00e9 qu’il n’\u00e9tait pas \u00e9vident que l’utilisation par l’organisation politique l’emportait sur les droits et int\u00e9r\u00eats d’IKEA. En fin de compte, cela doit \u00eatre d\u00e9cid\u00e9 par le tribunal belge dans le cas concret, en tenant compte des exigences du Luxembourg. (dpa\/cr\u00e9)<\/p>\n","protected":false},"excerpt":{"rendered":"

Que repr\u00e9sente IKEA ? Un parti d’extr\u00eame droite belge utilise cette abr\u00e9viation pour d\u00e9signer un programme critique \u00e0 l’\u00e9gard de l’immigration et fait \u00e9galement allusion<\/p>\n","protected":false},"author":1,"featured_media":15274,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[298],"tags":[2317,11377,796,2318,2319,11378,5232,2316],"class_list":["post-15273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgique","tag-belang","tag-cjue","tag-contre","tag-dextreme","tag-droite","tag-ikea","tag-renforce","tag-vlaams","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"\nLa CJUE renforce IKEA contre le Vlaams Belang d'extr\u00eame droite | Vie Associative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vieassociative.be\/actualites\/la-cjue-renforce-ikea-contre-le-vlaams-belang-dextreme-droite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La CJUE renforce IKEA contre le Vlaams Belang d'extr\u00eame droite | Vie Associative\" \/>\n<meta property=\"og:description\" content=\"Que repr\u00e9sente IKEA ? 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